Generative AI's biggest challenge is showing the ROI - here's why
It's never been easier to implement a technology so badly while pretending that you're doing it right.
![Generative AI's biggest challenge is showing the ROI - here's why](https://www.zdnet.com/a/img/resize/5b0e52f12a297c5671c1d7373a3ad1e82f1d11dc/2024/06/18/a2e19071-6e6a-4016-9980-9e3db11abdc7/rainbow-coloured-pedestrian-bridge-gettyimages-1482832215.jpg?auto=webp&fit=crop&height=675&width=1200)
It's never been easier to implement a technology so badly while pretending that you're doing it right.
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