X’s new head of safety must toe Elon Musk’s line where others failed

X also announced a new head of brand safety, hoping to woo back advertisers.

Apr 3, 2024 - 19:50
 0  4
X’s new head of safety must toe Elon Musk’s line where others failed
X’s new head of safety must toe Elon Musk’s line where others failed

Enlarge (credit: SOPA Images / Contributor | LightRocket)

X has named a new head of safety about nine months after Ella Irwin resigned last June, following Elon Musk's criticism of Irwin's team's decision to restrict a transphobic documentary. Shortly after Irwin left, former head of brand safety AJ Brown similarly resigned. And that regime notably took over where former safety chief Yoel Roth—who also clashed with Musk—left off.

Stepping into the safety chief role next is Kylie McRoberts, who was promoted after leading X "initiatives to increase transparency in our moderation practices through labels" and "improve security with passkeys," X's announcement said.

As head of safety, McRoberts will oversee X's global safety team, which was rebranded last month to drop "trust" from its name. On X, Musk had said that "any organization that puts ‘Trust’ in their name cannot [be] trusted, as that is obviously a euphemism for censorship."

Read 17 remaining paragraphs | Comments

What's Your Reaction?

like

dislike

love

funny

angry

sad

wow