Wendy's will spend $20 million on digital menus to introduce customers to "dynamic pricing"
Fast-food chain Wendy's plans to start experimenting with surge pricing next year. In an earnings call earlier this month, Wendy's CEO Kirk Tanner told investors that the company will invest $20 million in digital menus that can change item prices based on real-time demand.Read Entire Article
Fast-food chain Wendy's plans to start experimenting with surge pricing next year. In an earnings call earlier this month, Wendy's CEO Kirk Tanner told investors that the company will invest $20 million in digital menus that can change item prices based on real-time demand.
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