Somehow, Godzilla x Kong's Biggest Spoilers Weren't in the Trailers

It’s the ultimate marketing issue for a movie studio. You want people to see your new movie—so you tease something guaranteed to make them want to go. The problem is the filmmaker intended it to be a surprise. So, do you ruin the surprise in the trailers to ensure people go see the movie? Or do you save it so people…Read more...

Mar 29, 2024 - 18:50
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Somehow, Godzilla x Kong's Biggest Spoilers Weren't in the Trailers

It’s the ultimate marketing issue for a movie studio. You want people to see your new movie—so you tease something guaranteed to make them want to go. The problem is the filmmaker intended it to be a surprise. So, do you ruin the surprise in the trailers to ensure people go see the movie? Or do you save it so people…

Read more...

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