Disney CEO On Password-Sharing Crackdown: "We Feel Quite Bullish About It"

Bob Iger feels optimistic after seeing the strategy work for Netflix.

May 7, 2024 - 18:50
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Disney CEO On Password-Sharing Crackdown: "We Feel Quite Bullish About It"

There will be no one to stop Disney from going after Disney+ subscribers who share passwords soon, and CEO Bob Iger seems quite pleased with the plan. On an earnings call this morning, Iger expressed feeling "quite bullish about it."

Interestingly enough, part of Iger's optimism stems from a streaming competitor in Netflix. "Obviously, we're heartened by the results that Netflix has delivered in their password-sharing initiative and believe that will be one of the contributors to growth, as [CFO Hugh Johnston] noted going forward," said Iger on the call, according to The Hollywood Reporter.

Netflix reportedly saw a huge growth in subscribers following a new ban on password-sharing by subscribers. In 2022, it was believed that roughly 100 million Netflix subscribers shared their accounts with family and friends.

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