Apple’s Biggest AI Challenge? Making It Behave
Apple Intelligence will make apps and services smarter. But Apple’s most notable innovations focus on ensuring the technology doesn’t disappoint, annoy, or offend.
![Apple’s Biggest AI Challenge? Making It Behave](https://media.wired.com/photos/66678da17718ee8981f0c386/191:100/w_1280,c_limit/Apple-AI-WWDC-2024-Business-2156972167.jpg)
Apple Intelligence will make apps and services smarter. But Apple’s most notable innovations focus on ensuring the technology doesn’t disappoint, annoy, or offend.
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