9 Celebrity Endorsements That Are Pushing Crypto Mainstream

Here are some of the most iconic celebrity endorsements for crypto over the years.

May 5, 2024 - 20:50

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9 Celebrity Endorsements That Are Pushing Crypto Mainstream

Grammy award-winning rapper Eminem recently cut an ad for Crypto.com to advertise blockchain to NBA fans. Here are 10 other celebrity endorsements that prove cryptocurrency adoption is accelerating.

But real quick first— here’s “The Real Slim Shady” singer’s X post with the Crypto.com advertisement:

You know what it’s always been. #FFTB #Ad @cryptocom pic.twitter.com/XZ3Qf7TkkR

— Marshall Mathers (@Eminem) April 26, 2024

“From the beginning you couldn’t stop, breaking resistance with every swing and block. Your game plan never changed.”

Bloomberg called the collaboration between a major crypto exchange, the hip-hop superstar, and the NBA a “sign of a dramatic shift in the crypto industry’s marketing and advertising efforts.”

Celebrity crypto endorsements are appearing again in commercial advertising six months after a jury in New York delivered a guilty verdict in the fraud case against the founder of failed crypto exchange FTX.

Here are 10 other celebrity endorsements over the years that show just how far mainstream adoption has come for cryptocurrency since Bitcoin mined its first block on Jan 3, 2009:

1. Elon Musk – Notorious Doge Father

To the inveterate engineer and CEO of SpaceX and Tesla, finance isn’t all that interesting. In May 2020, he told Joe Rogan that finance is just a matter of keeping track of money, but what we do with our resources to advance civilization is more interesting to him.

However, Musk recognizes the important innovations blockchain has produced in finance. In fact, he has been pumping Dogecoin since 2019, when he first posted on social media, “Dogecoin might be my fav cryptocurrency. It’s pretty cool.”

Styling himself the “Doge Father,” Musk has said regarding his vocal support for cryptocurrencies:

“I might pump, but I don’t dump.”

2. Lindsay Lohan – Dollar Inflation Hawk

In Feb. 2021, less than a year after Bitcoin’s third halving, “Parent Trap” and “Mean Girls” star Lindsay Lohan tweeted “Bitcoin To The Moon” with a rocket emoji.